Overview:
A leading US based EdTech platform helping professionals advance their careers in top tech roles is looking for an ORM & Community Management Agency to strengthen its online reputation and explore Reddit as a growth channel.

About The Brand:

• Specialises in upskilling professionals for high-demand tech roles (AI, ML, software engineering, data, etc.)
• Offers structured programs with strong placement outcomes
• Serves a global audience of mid-to-senior career professionals

Challenges:

• Noticeable negative sentiment about the brand across platforms like Reddit, creating trust barriers for prospective learners
• Lack of structured approach to Online Reputation Management (ORM) and sentiment improvement
• Need to position the brand as an empowering voice in conversations around upskilling, AI, and emerging technologies
• Explore how the brand can engage in these conversations effectively, generate organic traffic, and ultimately drive quality leads from Reddit

Brief Requirements:
The agency partner is expected to:

1. Design and execute an ORM strategy to address negative sentiment and build long-term trust & authority
2. Prioritise Reddit as a key channel for community engagement, reputation management, and lead generation (secondary)
3. Develop a roadmap for content participation in Reddit discussions (AI, agentic AI, upskilling, etc.)
4. Showcase expertise in reputation repair, crisis management, and organic community-led growth
5. Share processes, case studies, and prior success stories in ORM and Reddit community building

Agency Requirements:

• Proven expertise in ORM, particularly addressing negative sentiment across Google and Reddit
• Strong track record of managing community engagement on Reddit (preferred)
• Ability to integrate ORM with brand-building and lead-generation goals
• Must provide detailed process documentation, success case studies, and measurable frameworks for impact
• Prior experience with US ed-tech market

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