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Overview: ‍

A new high-end fashion and lifestyle brand (launched 8 months ago) is looking to partner with a performance marketing agency to scale its online advertising on Meta platforms. The brand focuses on premium apparel and targets discerning audiences across India.

Platform Focus:

• Meta: Instagram & Facebook

Objective:

• Achieve consistent ROAS of 4–5
• Scale daily ad spends from ₹70K currently to ₹2–3L (or more if effective)

Target Audience & Geography:

• Pan-India targeting
• Primary cities: Delhi, Mumbai & Pune, Jaipur
• Secondary cities: Bangalore and other metros

Brief Requirements:

• End-to-end campaign management: strategy, creative guidance, execution, optimisation
• Recommend ideal budget allocation and campaign structure
• Suggest agency fees

Agency Requirements:

• Proven experience with luxury, fashion, or lifestyle brands on Meta platforms
• Ability to plan and execute performance-driven campaigns at scale
• Strong reporting and ROAS optimisation track record