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Overview:‍

A UK-based skincare startup is preparing to enter the Indian market. The brand is pre-revenue in India and is looking for a performance marketing agency to build awareness through Meta ads. The launch is planned for the first week of November.

Brand & SKUs:‍

• Category: Skincare / Personal Care
• SKUs: 4 products, 2 variants each
• Price points: ₹800–900 and ₹1200–1300
• Geography: Initial focus on metro cities

Budgets:‍

• Media spend budget: ₹2–3L/month
• Agency fee: 10–15% of media budget

Platform Focus: ‍

Meta (Instagram & Facebook)

Brief Requirements:‍

• Build and manage performance campaigns across Meta platforms to drive brand awareness and engagement
• Monitor, optimize, and report on campaign performance regularly
• Provide creative recommendations aligned with platform best practices and audience targeting
• Collaborate closely with the brand to adjust campaigns based on real-time learnings
• Ensure campaigns are launch-ready by the first week of November

Agency Requirements:‍

• Agencies who have worked on performance mandates for 0–1 brand launch journey, preferably in personal care or skincare
• Agencies in Delhi / NCR / Mumbai / Pune preferred

Goal:‍

Help the brand establish a strong digital presence in India and deliver media campaigns that drive awareness and engagement ahead of launch