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Overview:

A brand-new B2B SaaS platform gives creators, entrepreneurs, and small businesses everything they need to take their businesses online - a website, professional email address, and domain name that matches their brand, set up in minutes with the power of AI. They're looking to partner with a nimble and strategic performance marketing agency to drive growth.

Brief Requirements:

The brand seeks a performance marketing agency to:

• Lead strategy and execution across paid acquisition channels
• Identify and test new paid growth opportunities
• Build a creative and messaging strategy that improves conversion.
• Deliver measurable efficiency: aiming for a 3:1 LTV/CAC and 1-year payback
• Act as a true extension of the internal growth team

Current Channels:

• Google Search Ads
• Google Performance Max
• Meta Ads (including remarketing)
• LinkedIn
• Influencer activations

New Channels to Explore:

• YouTube Ads
• Programmatic / Display
• App store acquisition campaigns
• Affiliate and partnership marketing

Spends & Targets:

• Current annual spend: ~$700,000 with 1-year ROS of 50%
• Target: Scale efficiently while improving or maintaining ROAS
• Goal: Build one of the most efficient and scalable paid acquisition engines in SaaS

Brand's Business Goals & Economics:

• A subscription based SaaS product where the LTV averages $60-$70/paid customer, with a 1-year cash/customer of $20
• Present in developed markets globally (US, UK, Canada, Australia and some European countries)
• Acquires customers through a combination of organic acquisition motions (content marketing & SEO, GEO and video content) and paid motions (Google Search, Pmax, Meta Ads)
• Goal as a business is to accomplish a 3:1 LTV/CAC ratio and a 1 year return on spend blended across all channels.

Agency Requirements:

• Boutique setup with senior, hands-on involvement
• Proven strong experience in B2B SaaS growth and performance marketing
• Ability to blend data-driven optimization with creative testing
• Proactive collaboration with internal brand, product, and data teams
• Innovative and experimental mindset to test new channels and creative formats

Scope of Work:

• Strategy and execution across all paid acquisition channels
• Channel expansion testing (e.g., new paid social, programmatic, or partnerships)
• Ongoing campaign optimization for performance
• Creative testing and performance feedback loops. Reporting, insights, and forecasting
• Collaboration with ternal brand, product, and data teams

Agency Fee Models:

• Fixed retainer fee / x% of ad spend (whichever is higher)

OR

• Fixed retainer fee + success-based bonuses (completely depends on overall CAC being under the brand's target)