About the Company
A fast-growing consumer brand in the wellness and personal care space, their platform focuses on diagnosing user needs, delivering tailored product kits, and supporting customers through structured guidance and adherence systems powered by technology and trained specialists.

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Vision
The organisation aims to build global awareness around a sensitive consumer problem, remove stigma, and offer empathetic, outcome-focused solutions grounded in multiple scientific disciplines.

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Role Summary
The Performance Marketing Lead will own the digital growth engine. This includes leading strategy, managing high-scale paid channels, improving ROI through experimentation, and collaborating with creative, product, and business teams to drive measurable outcomes.

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Key Responsibilities

• Run performance campaigns across paid search, social, display, affiliates, and other digital channels.
• Track and optimise performance while delivering strategic recommendations to improve ROI.
• Manage and allocate annual budgets of roughly USD 1M across channels.
• Lead A/B tests across creatives, targeting, and landing pages.
• Work with creative teams to shape compelling ad copy and visual assets.
• Coordinate with product, sales, and other teams to align marketing efforts with business goals.
• Analyse, report, and present performance metrics like CTR, conversion, CPA, and ROI to leadership.
  
  

Qualifications

• Bachelor's degree in marketing, business, statistics, or a related field.
• 8-10 years of experience in performance marketing and digital analytics.
• Strong analytical mindset with comfort in data-driven decision making.
• Hands-on experience with major ad platforms like Google Ads, Facebook Ads, and analytics tools.
• Familiarity with A/B testing and optimisation tools.
• Strong communication and presentation skills.
• Ability to collaborate effectively with cross-functional teams.
  
  

Preferred Skills

• Search ads
• Social ads
• Web analytics
• Affiliate marketing
• Video platform ads
• App campaign management
• Advanced Excel