Brand Overview

A digital health-tech company focused on making quality care accessible through AI-powered solutions developed by expert doctors. Its flagship offering is a fully digital, subscription-based Diabetes Care Program designed for autonomous delivery without human support.

Objectives

Seeking a creative-led marketing partner to lead performance-focused communication, visual storytelling, and conversion-optimized landing pages to scale D2C growth.

Scope of Work

The proposal should include:

• Understanding of the Brand
  Key takeaways from the provided resources and approach to positioning the brand for D2C success.
• Creative Approach
  Direction for messaging, visual identity, and creative hooks tailored to drive awareness and conversions.
• Relevant Experience
  Previous work on high-performing D2C or health-tech campaigns, especially creatives and landing page execution.
• Deliverables
  Estimated monthly output including creative variants, landing pages, and testing cycles.
• Pricing
  Clear breakdown of costs — retainer-based, per deliverable, or hybrid.
• Sample Monthly Plan
  Roadmap for Month 1 covering asset production, campaign testing, and optimization.
• Team Structure
  Roles and responsibilities of key team members involved in the project.
• Preferred Tools/Platforms
  Platforms used for design, campaign management, performance tracking, and collaboration.
• Timelines & Workflow
  Turnaround times, feedback loops, and preferred working model for seamless execution.

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