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Overview:

A US-based D2C superfood brand is looking to partner with a PR agency with strong media relations in the US, India, and Australia. The goal is to drive awareness and credibility through strategic media placements, founder storytelling, and earned features, particularly in the lead-up to the holiday gifting season.

Brief Requirements:

1. Product & Brand PR

• Secure 3–5 monthly placements in editorial, commerce, or affiliate publications in the US, including 1–2 placements in India
• Focus on holiday gifting, wellness lifestyle, and superfood innovation stories and listicles
• Target publications read by health seekers, foodies, and wellness enthusiasts, both aspirational and everyday audiences

2. Founder Press & Thought Leadership

• Pitch and secure 1–2 founder-focused features/placements per month in credible, news-based or journalism-backed outlets across India and the US
• Land podcast, newsletter, and female-founder feature opportunities across India, Australia, and the US, highlighting the founder’s entrepreneurial and brand-building journey

Agency Requirements:

• Demonstrated experience in earned media for wellness, F&B, or D2C brands
• Strong editorial relationships across health, lifestyle, food, and business media in the US, India, and Australia
• Open to working on a monthly retainer or per-project basis