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Brand Overview:

Having operated successfully for over a decade, this healthy snack brand is entering a new chapter with the launch of its D2C identity in July 2025. Despite meaningful impact within its industry, it has remained relatively under the radar. As part of its D2C push, the brand wants to establish strong public visibility and thought leadership around its founder and purpose.

Objective:

To build credibility and buzz through earned media, founder storytelling, and consistent positioning across leading business and lifestyle publications. The goal is to make the market aware of the brand’s legacy and its new vision.

Scope of Work:

• Deliverables:
  • Press features in top-tier outlets (Mint, YourStory, Economic Times, etc.)
  • Thought-leadership articles under the CEO’s name
  • Podcast features and interviews
  • Strategic event visibility for the leadership team
• Timeline aligned with D2C launch campaign (July 2025)

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