About the Company

A fast-growing, Series A-funded consumer-tech startup at the intersection of social media and e-commerce. The company is redefining how users shop online by enabling personalized, creator-guided product discovery.

Role Responsibilities

• Go-to-Market Strategy: Lead GTM, positioning, and feature launch strategies.
  
  
• User Lifecycle Journeys: Map and optimize end-to-end customer journeys for improved retention and engagement.
  
  
• Campaign Execution: Own monthly marketing calendar; drive omni-channel campaigns across push, email, SMS, etc.
  
  
• Experimentation & Analytics: Plan A/B tests, track campaign KPIs, and drive data-informed marketing decisions.
  
  
• Market Insights: Collaborate with research teams for customer and competitor analysis to influence strategy.

Requirements

• 4+ years in Product/Growth/Retention Marketing, preferably in D2C, B2B, or SMB startups
  
  
• Strong understanding of product funnels and user behavior
  
  
• Experience with tools like WebEngage, Clevertap, or MoEngage
  
  
• Data-driven with hands-on campaign execution and stakeholder collaboration
  
  
• Familiarity with testing, experimentation, and reporting best practices

Perks & Benefits

• Competitive salary + ESOPs + relocation support
  
  
• L&D budget, books, and productivity tools
  
  
• Team outings, wellness perks, and health discounts
  
  
• Special creator-focused growth resources