Position Overview

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A leading digital education platform is seeking a Product Marketing Manager to drive the adoption of its app among existing offline and online userbase. In this individual contributor role, the incumbent will collaborate closely with the Product team to increase app usage frequency and time spent on the platform.

Key Responsibilities

- User Insights: Gain a deep understanding of user app experiences to identify areas for improvement and tailor communication strategies
- Value Proposition : Work with the Product team to develop strong consumer value propositions for specific features and app experiences
- Marketing Communication Plans: Create marketing plans to increase awareness of new feature launches and app enhancements among existing users
- Content Creation: Collaborate with the content and creative team to produce engaging marketing communication materials that effectively convey the value proposition  
- Campaign Execution: Identify and utilize channels for delivering communication efficiently
- Performance Tracking: Monitor key adoption metrics and adjust communication strategies to address any gaps or opportunities
- Feedback Loop: Establish mechanisms to collect and analyze feedback from students and faculty, ensuring continuous improvement in app adoption

Skills:  
- Strong written and verbal communication skills  
- Proven ability to develop and execute strategies that drive product usage and customer satisfaction  
- Creative problem-solver with a proactive approach to customer engagement and product adoption  
- Strong analytical skills to interpret data and inform marketing strategies  
- Ability to work effectively with cross-functional teams and manage multiple projects concurrently  
- Fluency in English and Hindi  
- Highly organized with strong attention to detail

Qualifications:  
- MBA with 6-8 years of experience in Product Marketing  
- Experience primarily in Consumer Tech companies