About us:

An NSE-listed company and part of a renowned Indian business conglomerate with a strong presence across consumer durables, personal care, and sexual wellness, is looking to expand its D2C digital footprint. The group is home to some of the country’s most iconic brands across categories, having pioneered several market-firsts — including introducing condoms to India — and now leads efforts in normalizing and democratizing pleasure through India’s largest pleasure superstore.

We are looking for a sharp, detail-obsessed Website Product & Retention Manager who can own and grow our D2C platform, and help drive retention and revenue from every visitor and customer.

If you get excited about Shopify hacks, conversion experiments, lifecycle nudges, and using data to unlock LTV, we want you. You’ll need to be equal parts product thinker, CRO specialist, retention marketer, and UX nerd. You also must be someone who isn’t afraid to work on a bold brand in a taboo category.

Responsibilities

• As the Website & Retention Product Manager, your goal is simple: Turn visits into conversions. Turn customers into loyalists.
• You’ll lead everything from optimization experiments and lifecycle strategy to product development across our owned platforms.
• Core Website & Product Ownership
• Own the product roadmap and performance
• Constantly optimize user flows to reduce drop-offs and increase purchase rates
• Run CRO experiments (A/B tests, personalization, CTA testing) to improve site KPIs
• Identify feature gaps and UX improvements based on heatmaps, session recordings, and user feedback
• Coordinate with design, brand, and tech partners to build seamless experiences
• Ensure that the Shopify tech stack is well-utilized with the right plugins and app integrations
• Stay updated with D2C best practices across India and global markets
• Develop strategies to drive repeat purchases and plug drop-offs, using email, SMS, push, whatsapp and loyalty triggers
• Collaborate with marketing to plan and optimize lifecycle journeys
• Partner with agency and marketing to enhance PDPs, offers, and recommendations
• Work closely on analytics to create & track dashboards that track retention, LTV, cohort behavior, and funnel health
• Constantly push for incremental gains in average order value, repeat rate, and revenue per session

You are a great fit if you:

• Have 3–5 years of product/website/retention experience in a D2C company

• Have worked on Shopify stores and understand its ecosystem deeply

• Understand the lifecycle marketing stack—especially tools like Clevertap, WebEngage, Klaviyo, etc.

• Are hands-on with analytics platforms like GA4, Hotjar, MS Clarity, or Mixpanel

• Have owned website CRO, ideally running experiments to move the needle

• Have experience owning full website life cycles—from idea to launch to iteration

• Think like a builder and operator, not just a planner

• Collaborate well with designers, devs, and marketers

• Are equally comfortable discussing retention strategy and mobile UX in the same meeting

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