About the Role

Looking for a Senior Content Marketer — not a blog writer, not a content coordinator, but a full-stack marketer who uses content to drive real business outcomes.

You’ll own content end-to-end: from strategy and production to distribution and performance. You’ll work cross-functionally with product, design, and growth to tell sharper stories, educate our market, and generate demand — not just traffic.

This is a hands-on role. You’ll be writing, but also thinking deeply about how to make that content reach the right people, at the right time, in the right format. Writing is just the start — distribution, positioning, and results matter just as much.

What You’ll Own

• Content Strategy & Editorial Planning
  Lead our content roadmap across blog, product education, lifecycle campaigns, and more — aligned with business priorities, not vanity metrics.
• Content Creation & Execution
  Write compelling, clear, conversion-minded content — from long-form pieces to landing pages to in-app UX copy. Turn briefs into assets people actually want to read and share.
• Content Distribution
  Collaborate with growth, lifecycle, and social to ensure every piece of content has a distribution plan. Think channels, not just keywords.
• Content-Led Growth
  Identify whitespace and content-market fit opportunities — moments where our brand can shape conversations, not just follow them.
• Performance & Iteration
  Track how content performs across the funnel — from discovery to conversion. Use insights to improve, repurpose, and scale what works.
• Cross-Functional Enablement
  Build a content engine that supports product launches, sales plays, and demand campaigns. Content should be usable across the org.

You’ll Thrive in This Role If You:

• Have 4–7 years of experience in B2B content marketing, ideally in SaaS, product-led, or tech environments.
• Are a strong writer — fast, clear, structured — but think like a strategist.
• Have a bias for action: you’re comfortable publishing, testing, iterating.
• Understand that content is a lever for growth, not a checkbox for visibility.
• Are equally excited by a sharp landing page, a well-paced email series, or a strong narrative idea.
• Bonus: Familiar with CRO principles, lifecycle marketing, or content repurposing across paid/organic/social/email.