This legacy wellness brand is building a modern ecosystem around traditional health sciences. Its offerings span over products, wellness centres, retreats, and digital services—blending classical knowledge with contemporary consumer needs. Now entering a high-growth phase with upcoming funding, the company is expanding its marketing team with purpose-driven, cross-functional professionals. They are looking for candidates passionate about holistic wellness, eager to take ownership, and excited to shape the future of a trusted, mission-led brand.

You’ll be featured across the brand's Instagram and YouTube (both Reels/Shorts and long-form), becoming a recognizable face for the brand. Your content will be seen by a community of healthcare professionals, wellness enthusiasts, creators, and conscious consumers.

You should feel at home writing scripts, brainstorming content ideas, and delivering them with confidence on camera. Don’t worry — you’ll have the support of the in-house copywriting and production teams to help shape your vision and bring it to life.

You’ll be expected to create around 3–4 high-quality content pieces each month, and be open to experimentation, feedback, and collaboration.
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Key Responsibilities:

• Content Creation: Develop high-quality, on-brand visual and written content for social media platforms (Instagram, YouTube, LinkedIn, etc.)
  
  
• Storytelling: Create educational, inspirational, and lifestyle-oriented content that reflects Ayurvedic principles in a modern context.
  
  
• Market Research: Analyze market and consumer trends to inform content strategy and ensure relevance.
  

Requirements:

• Proven experience as a content creator, social media manager, or storyteller, preferably in the wellness, lifestyle, or health sectors.
  
  
• Understanding of Ayurvedic or wellness-related topics.
  
  
• Strong copywriting, scripting, and visual storytelling skills.
  
  
• Ability to independently conceptualize and produce content (reels, short videos, carousels, etc.)
  
  
• Self-motivated, deadline-driven, and comfortable working autonomously or with teams.