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Overview:

A US-based EduTech company with a proprietary learning app for children (60M+ users globally) is looking to partner with a US-based social media agency to build and scale its social presence. The brand has recently begun actively managing its social media channels and is now looking for a strategic agency partner to drive consistent, relatable content for US audiences.

The internal team is based in India, while the brand primarily caters to parents and children in the US market.

Objective:

To build a consistent, engaging social media presence with content that feels authentic and relatable to the brand, while resonating with a US-based parent and child audience.

Brief Requirements:

• End-to-end social media calendar creation and management
• Production and planning of static and video content
• Strong focus on short-form video / reels
• Creator collaboration and coordination
• Monthly analytics reporting and performance insights
• Guidance on posting cadence and content buckets, aligned with existing brand guidelines
• Content that feels relatable, age-appropriate, and on-brand

Posting Cadence:

4-5 posts per week (Video posts & static posts ratio 3:1)

Agency Requirements:

• Social media agency based in the US
• Experience working with consumer brands, preferably in EdTech / Kids / Parenting categories
• Comfortable collaborating with an offshore internal team