Brief Overview: A new age cookware brand, a first-of-its-kind in India is looking to build a social media presence from the ground up — with a strong focus on Instagram (85%), targeting mainly female audiences from the age group of 30-50.

Scope of Work:

1) Strategy + Execution

- Build a comprehensive content strategy aligned with brand values and aesthetics
- Create content pillars that educate, inspire, and build long-term brand affinity
- Develop monthly content calendars balancing education, storytelling, product focus

2) Content Creation‍

- 15–20 creatives/month, majority Reels
- Mix of graphic, motion, and lifestyle content
- Collaborate with 3–4 UGC creators monthly
- Photographer & videographer support provided monthly (can be repurposed content)

3) Category & Narrative Building

- Help shape a new category in India with the right storytelling tone
- Draw inspiration from brands like Perfora, The Whole Truth, etc.

4) Channel Focus

- Instagram (Primary) – Reels, Carousels, Stories, UGC
- YouTube – Longer-form educational or narrative content
- Facebook – Community and customer-led content
- Pinterest – Visual discovery via recipes, kitchen setups, etc.
- LinkedIn – Culture, team, and founder-led storytelling

Project Duration: 6-12 months ‍