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Overview:

A spoken language learning app is seeking an agency partner to run TikTok ads across multiple international markets, with a focus on the USA, LATAM, and Indonesia. The brand will provide clear performance benchmarks for each region, including CAC and ROAS targets.

Brief Requirement:

• End-to-end management of TikTok ad campaigns targeting USA, LATAM, and Indonesia
• Agency must have the ability to create and manage TikTok ad accounts
• Performance-driven mandate: campaigns should scale in line with results
• Ad spend budget: up to $5,000
• Brand will provide ad creatives. If the agency develops video assets, these can be billed separately

Agency Requirement:

• Proven expertise in running TikTok ads across global markets
• Ability to meet region-specific benchmarks for CAC and ROAS
• Flexibility to work on performance-based engagement with scalable fee models