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Overview:‍

A US-based D2C superfood brand is looking for a TikTok Shop Expert to establish and grow its social commerce presence in the US market. The brief is open to fractional marketers as well as agencies.

Target Audience:

• Primary: Women, Mothers (30+ years)
• Secondary: Men & Women (55+ years); Professionals, Women (20+ years)

Brief Requirements:

• Optimize TikTok Shop account, storefront, and product listings
• Develop campaigns tailored to TikTok’s audience and trends
• Collaborate with creators and influencers to maximize engagement and conversions
• Monitor campaign performance and recommend improvements
• Provide insights on social commerce trends and competitor activity

Expert Requirements:

• Mandatory: Proven experience managing TikTok Shop in the US D2C market
• Strong understanding of TikTok trends, algorithm, and ad products
• Successful track record of campaigns in food, wellness, or FMCG categories
• Comfortable working in fractional or agency-based capacities
• Ability to target the brand’s primary and secondary audiences effectively