Brand Overview

A modern Ayurvedic wellness brand that blends traditional wisdom with contemporary science to offer daily-use wellness products. The brand has built a strong aesthetic presence on Instagram and is known for clean, informative, and engaging content aimed at health-conscious consumers.

Objectives

• Develop UGC-styled content that resonates with digital audiences and maintains the brand’s visual identity.
• Support the brand’s performance marketing efforts through content optimized for ads.
• Run a pilot content phase in Month 1 to evaluate creative effectiveness.
• Reach both Hindi and English-speaking audiences, with optional regional focus on South India.

Scope of Work

• Produce aesthetic UGC-styled content in line with the brand’s Instagram identity.
• Ensure content is ad-ready and tailored for performance marketing.
• Collaborate with creators across D2C, health & wellness, food & beverage, and credible experts such as doctors and nutritionists.
• Include multilingual content—Hindi and English initially, with openness to South Indian regional adaptations.