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Brief Overview:

A prominent Indian creator is launching a premium lifestyle D2C brand, beginning with a men-focused fragrance line. The website will be the primary conversion channel at launch and must balance strong visual authority with seamless ecommerce performance.

The brand aesthetic is confident, masculine, and aspirational - designed to feel cool, premium, and culturally relevant, without tipping into luxury pricing cues.

Website Objectives:

• Establish brand authority and dominance from first impression
• Drive direct-to-consumer conversions via the website
• Create a high-impact visual experience that feels premium and modern
• Ensure fast, intuitive navigation and frictionless checkout

Key Website Requirements:

• Ecommerce-ready website (from scratch
• Conversion-optimised product pages
• High-quality image and visual asset integration
• Mobile-first design approach
• Clear CTA hierarchy and purchase flow
• Fast load times and performance optimisation

Agency Requirements:

• Strong experience in D2C website design & development
• Proven work in premium or mass-premium consumer brands
• Deep understanding of conversion-led UX/UI
• Ability to translate brand cues into visual authority
• Comfortable working with tight launch timelines