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Brand Overview

A premium healthy snack brand with a legacy of 10+ years is now entering the D2C space under a new identity. While the brand has built trust through its existing operations, it now aims to establish a direct connection with consumers by launching its own D2C brand in July 2025. The branding and packaging have already been completed. The next milestone is building an intuitive and compelling digital presence.

Objective

To develop a robust, content-rich website that acts as a primary brand touchpoint and sales channel. The goal is to drive awareness, elevate brand perception, and support conversion over time.

Scope of Work

• Platform: Shopify
• Deliverables:
  • Website design, development, and content
  • 20 main pages + 15 sub-pages
  • Site map architecture
• Primary Focus:
  • Brand awareness
  • Conversion optimization
  • Seamless D2C functionality

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